The number of people who sit at home and shop on their own computer or smartphone is constantly increasing, as the use of the Internet increases every year with shopping. The e-commerce business, which grew by 31% in 2015, is expected to grow by 30% this year and reach a volume of 31 billion pounds a year. So the best time to set up your own e-commerce site right now.
Setting up an e-commerce business may sound like a huge leap, but not as hard as you might think.
The only thing you need is to put yourself in this, a little patience and a desire to learn.
In this article, I will highlight some steps and tools you need to set up your own e-commerce site.
Step 1 – Find a Sector and Product
For some people, this step is the hardest and the headaches are the most important thing for you if you are successful in your eCommerce site and you have a lot of choices in choosing the right product
When you have millions of different products on the market, how do you decide which one to choose? There are a few things
Price: If the price is too high ($ 1000 or more) customers will get a phone call before buying the product or live chat is a possibility. you will have to spend extra time and money, but you will also get 10 times your cost. For many people, a price of 100 to 200 liras is considered reasonable.
Profit share: How much is your share per sale? Most of the products sold on the internet have a profit margin of about 30-35%, but they can show big differences according to the sector. For example, telephone accessories usually provide a profit of 200 percent or more, while the profit margin of electronic products is much lower. Be knowledgeable about profit margins before deciding on a product.
Local availability: Is it possible to buy this product locally? Too general, if a product is not sold at local markets, it would be easier to sell online. You ask why? The reason is quite simple. Because people have to choose the internet to buy that product if they can not buy something from somewhere nearby.
Shipping size: How much is the size and weight of the product?
Most customers do not want free delivery, but they are already waiting for you to provide this service. So it may not be easy to sell a product with a high shipping cost. Most of the online retailers are getting up in the following way; they add the cargo fee to the price and raise the fee so that they can offer “free shipping”.
Passion : How interested are you in this sector? This last item is usually out of sight, but one of the key indicators of success. When setting up and growing an e-commerce site, you will encounter typical barriers and frustrations. The passion in the sector can provide you with great motivation during such times and helps you to overcome difficulties. What are your hobbies? What are you having fun doing? Do you like gardening? Fantastic! Horticultural tools, seeds etc. Set up an e-commerce site for sale.
Step 2 – Find the manufacturers that can supply very good products
According to your decision to decide which products you want to sell, the producers came to find you. The most important thing to note in this regard is that you will sell products directly from the manufacturer. But in this way you can offer customers a competitive price. As you can sell products brought from abroad can buy Turkish products abroad in Turkey.
Absolutely read: Product Ideas
Step 3 – Build the e-commerce site
The products you sell will be obvious, you have found a few manufacturers you can work with, so what’s next? Build and operate a website.
The eCommerce platform manages your site’s products, categories, purchasing and all other necessary functions. There are dozens of e-commerce platforms and they all have similar features and functions in general. Choosing a platform can be a big undertaking for most entrepreneurs.
I have worked with many different e-commerce business over the years, and I have been working with some of them for a long time. both very good and extremely easy to use.
If you want to get started as quickly and as easily as possible, choose a turnkey e-commerce business. You can have this type of e-commerce site for between 100-200 TL per month. However, it is not easy to get out of a template in such sites. If you want to make changes on the site this can be very limited. If you want to have more control over your site, you should choose open source software like WordPress.
Domain Name and Hosting: If you are using a turnkey e-commerce business, you can skip this step. Let’s go for those who are considering using WordPress or another open source platform.
Every website needs a domain name and hosting service for its brand. In addition, e-commerce sites also include SSL Certificates (secure socket layer), credit card information, etc. but also a certificate that encrypts private information. There are many domestic and foreign hosting companies to complete the domain name, hosting account and SSL Certificates retrieval process in the easiest way. Logos and Web Design: Online markets like ThemeForest have thousands of different design templates (also called themes) It offers. Most of these designs are very nice and suitable for mobile phones. The prices are also very attractive, varying from only 50-100 dollars. The best part is that they offer customization options that you can tailor to your site.
The logo is an important element in all marketing and branding processes. Again, you can work with a professional graphic designer before you run away at a cheap price. Or you can do it by editing the contest on the internet instead of it. DesignArclat.com is a mass-produced design platform where a large number of designers upload their logo designs, and you pay the design you like the most. Especially when you give detailed directions on the design you want, you can get results in very good quality. You can open a competition by specifying the logos you want to have on such sites and the fee (reward) you can give.
Tips for increasing sales in the e-commerce business
Give great importance to the design of your site. Your website directly affects the buying behavior of every potential customer who comes to your site.
Make your site mobile-friendly Your customer is directly influencing the buying behavior of every potential customer who comes to your site.
Try to keep your site constantly up-to-date Add new products or publish content to your website
] Your sales Make active use of social media platforms such as Facebook, twitter, instagram Make competitions and campaigns by organizing competitions and campaigns.
Allow customers to comment and rate products they buy. At the forefront of the factors that affect people buying a product are comments and reviews of people who have bought and used the product before.
Make it easy for people to reach you. Absolutely find customer service page on your website.
Make small surprises to customers.
If you are purchasing a product, please have a complementary product recommendation for that product.
So what’s next? It is time to move on and apply what you have learned.
With this new knowledge and desire to succeed, you have everything you need to build your own e-commerce site. Remember, the competition on the internet is getting bigger every year. Right now, the best time to get to work and step into the world of e-ommerce business.